In a conversation with seven nonprofit leaders this week, we learned about how some nonprofits are working to overcome the challenges of relative obscurity to deliver messages that could transform communities and maybe the world. They are putting relationships first, and no one ever mentioned LinkedIn or Facebook (though match. com did come up once).
Nonprofits today are busy – raising funds, building awareness, forging coalitions, measuring change and delivering services too. Success often depends on skilled communication, especially when the nonprofit name is not widely known. Other people, more than technology, can help the most. Here are three basic ways these nonprofit leaders purposefully build relationships that matter: